A fresh look at how to empower retail investors
Retail investors now account for around 52% of global assets under management. Financial services must now adopt less conventional methods to reach them.
Launched in 2013, Robinhood is one of the fastest growing and leading online retail brokerage firms. The company broke new ground early on by appealing to the Gen-Z and millennial generations by providing a commission-free and easy-to-use mobile interface to buy stocks, options and, later on, cryptocurrencies.