
Industries in Depth
#Travelgoals: why Instagram is key to understanding millennial tourism
A picture is worth a thousand words to the young globe-trotters of today. Increasingly popular destinations need to get wise if they're to survive.
The World Travel & Tourism Council (WTTC) is the forum for business leaders in the travel and tourism industry. With chief executives of some 100 of the world's leading travel and tourism companies as its members, WTTC has a unique mandate and overview on all matters related to travel and tourism. WTTC works to raise awareness of travel and tourism as one of the world's largest industries, supporting 260 million jobs and generating 9% of world GDP.