Yoti is a cross-sector, mobile friendly, and consumer-friendly identity verification system. Yoti is private by design: only users can share their attributes and Yoti cannot monetize their data. It has ISO 27001 and ISAE 3000 (SOC2) certifications. Yoti helps companies minimize the data they ask from clients and allow users to share only necessary verified attributes with organizations. It has a team of 230 people based in London, with offices in Mumbai and opening soon in the US and Canada. There have been over 3 million installs of the Yoti app following its launch in November 2017.