Aireen Omar is Deputy Group CEO (Digital, Transformation and Corporate Services), responsible for AirAsia’s digital strategy, promoting innovation throughout the group and encouraging collaboration across AirAsia’s businesses and markets. She is also spearheading the non-airline companies such as BigPay, AirAsia BIG Loyalty, ROKKI, Travel 360, Vidi, RedTix, AirAsiaGo, Big Data for Humans, RedCargo, Red Box and Santan. Additionally, she oversees large, strategic group-wide initiatives to help transform AirAsia into a global, cloud-driven product and platform company. Prior to this, Aireen was AirAsia Malaysia Executive Director and Chief Executive Officer, Regional Head of Corporate Finance, Treasury and Investor Relations, and was also a member of the Safety Review Board. Aireen joined AirAsia in January 2006 as Director of Corporate Finance, portfolio expanding quickly to also include Treasury, Fuel Procurement and Investor Relations functions. Taking on these roles, she was instrumental in shaping the development of AirAsia into one of the fastest growing and most highly-acclaimed airlines globally. She began her career at Deutsche Bank Securities Inc, where she served as an Associate from 1997-2000 in New York and London, her last position being at the Equity Arbitrage Proprietary Trading Desk focusing on international equities, equity derivatives and equity-linked products. After returning to Malaysia in 2001, she served in several major local financial institutions including the Maybank Group, the country’s largest banking and financial services group. She is an Economics graduate of the London School of Economics and Political Science and also holds a Masters in Economics from New York University.