Albina Krasnodemska is the Community Lead for the European and Eurasian Foundations communities at the World Economic Forum. She is a qualified communications professional with a wide-ranging international expertise in the field of communications, public and media relations, project management and event delivery, acquired over 19 years. After her graduation from the Kyiv National Taras Shevchenko University, she became the first foreign reporter to North Africa from Ukraine and spent three years in Morocco also working in the PR industry and United Nations network as a consultant for the United Nations Industrial Development Organisation (UNIDO). She came back to Ukraine in her role of Vice-President of the newly-created All-Ukrainian Road Safety Association, an NGO aimed at improving the road safety standards on a national scale. She continued her career in the Organization for Security and Co-operation in Europe (OSCE), where she was in charge of projects to improve the media landscape in Ukraine. Finally, before joining the Forum Albina got an extensive experience in the sports industry, firstly being in charge of media relations for the world's third biggest sport event - the UEFA European Football Championship 2012 in Ukraine - and then leading the PR & Communications Department of the International Boxing Association (AIBA) at their Lausanne headquarters. Upon her arrival to Switzerland she also served as a foreign reporter for the Ukrainian national newspaper "Golos Ukraini" and was a member of the association of foreign reporters in Switzerland (APES). Albina speaks Ukrainian, Russian, English, French, Italian, Spanish and German.