Blayne Tesfaye

Co- Founder & Managing Partner

Six years ago Blayne came to Ethiopia following a path through the fields of communications and marketing for multinational businesses establishing a footprint in the growing Ethiopian market. Now, she's co-founded TruLuv Granola, through which she seeks to fuel meaningful experiences with convenient, nutritious, and natural snacks infused with the flavors of Ethiopia and crafted with love. Blayne is driven by creating products, whether granola or comms, that help folks create better lives for themselves, and passionately believes in the power of storytelling to connect and inspire.

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