Elinros Lindal is key accountant for creative industries and director of high tech at the Federation of Icelandic industries. She works with IGI - Icelandic gaming industry, SUT- Federation of IT, DCI - Data Centers Iceland and SÍL - Federation of biotech in Iceland. Her main job is to work with each sectors on how to make Iceland a good environment for business, with focus on competitiveness, education and humar resourse. She also works with policy makers and ministers in the country.