Leadership
Why strategic foresight must evolve beyond the ivory tower
New approaches are key to help leaders sidestep known strategic blindspots, better detect market signals early on and reduce short-term decision bias.
Fatima-Zahra Ma-el-ainin
Fatima-Zahra is a psychologist, poet, and narrative architect reimagining how societies cultivate wellbeing. Her work sits at the intersection of systems work, knowledge design, and social transformation, drawing on more than a decade of experience in systems mapping, programme design, and conversational leadership.
Through global commissions, institutional partnerships, and field-building initiatives, she advances frameworks that elevate wellbeing from intervention to design principle. She currently serves on the Lancet-LSHTM Commission on the Emotional Determinants of Health, and co-leads the World Economic Forum’s Future50 Initiative. Previously, she Co-Chaired the Expert Committee at Orygen Global and served on the boards of various organizations, and co-founded a mental health social enterprise whose programs and curricula impacted 7 million students in Morocco.
A sought-after speaker, she has addressed audiences at the UK Parliament, the World Economic Forum’s Annual Meeting in Davos, the IAYMH Conference, and TEDx, among other platforms.
When she’s not immersed in her work, you’ll find her writing her manuscript, tending to her houseplants, or finding stillness with the wind and a horizon in sight.
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