Helen is Executive VP of Binance organization including head of EU, UK and Africa region, head of Global Fiat, P2P and Custody business, also head of Binance Charity Foundation; Helen also built NFT and Fan token business for Binance. Helen is a respected global leader and United Nations Industrial Development Organization (UNIDO) Goodwill Ambassador. She received the 2015 African Business Icon Award, and awarded as Officer of the National Order of Lion of Senegal in 2016. Hai was named 2017 Wu Fellow by UC Berkeley, Global Visionary by UBS and 2018 Aspen Fellow by Aspen Institute. She was also on “Ones to Watch” list for Bloomberg’s 50 people who shaped 2018 in unexpected ways. She received the 'INSEAD Alumni Force for Good Award' in 2019. She was also selected as one of the Cointelegraph Top 100 most important and influential people in the cryptocurrency and blockchain world.