As Chief Marketing and Communications Officer, Keith is a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business functions. His responsibilities are aligned to support Unilever’s vision: to grow the business while reducing its environmental footprint and increasing positive social impact. Keith sees sustainability as a driver of consumer-led profitable growth. He led the creation of the Unilever Sustainable Living Plan and has also pioneered new ways of integrating sustainability into the business. Keith has led a step change in marketing at Unilever, most notably with significant advances in digital marketing and technologies, and has championed the development of brands with purpose through Unilever’s crafting Brands for Life strategy. Outside Unilever he is a Fellow of The Marketing Society, and as an engineering graduate, a Fellow of the Institute of Mechanical Engineers. He is also Chairman of the World Economic Forum Consumer Industry Board, Chairman of Business in the Community International, Chairman of the not-for-profit Collectively, President of the History of Advertising Trust, Global Chairman of the Positive Change Effie Award, and a Non-Executive Director of Sun Products Corporation.