BA (Hons), Univ. of Pennsylvania; PhD, Stanford. With INSEAD: former Head, Strategy Area and Dean of Faculty; Programme Director, Blue Ocean Strategy open enrolment programme; currently, Eli-Lilly Chaired Professor of Strategy and Innovation, and Deputy Dean, Degree Programmes and Curriculum; has taught core strategy courses across the MBA, EMBA and executive education programmes. 2003, Visiting Professor, Wharton. Leading contributor to the value-based approach to strategy, which seeks to develop rigorous treatments of the verbal theories traditionally found in the strategy literature. Research has appeared in leading economics and strategy journals, including: American Economic Review, RAND Journal of Economics, Strategic Management Journal, and Management Science. Recipient of awards and honours.