Shigeru Ishida

Executive Officer, Dentsu Group

Shigeru Ishida was appointed as Executive Director in April 2017, particularly overseeing corporate communications, external relations and risk management. Since his joining Dentsu in April 1990, he has been involved in marketing services, starting from PR for the clients. He has also taken the lead in marketing strategy, branding strategy and planning method development (context branding method). Having managed some accounts in beverage industry as an account management director in April 2007, he took a position of Creative Director in the newly established PR section in April 2012, was involved in creative development which was the new business area at the time. In 2016, he managed the team of 100 planners and creators in PR planning center as an Executive Creative Director, and remained as Integrated Director of great excellence in PR areas, with a number of prestigious awards including Cannes, Spikes, WOWMA, PR Weeks and Japan PR Award. Education: March 1990 Faculty of Law, Keio University