¿Cómo comunicar los beneficios de la innovación científica?
Existe el riesgo de que los científicos retrasen la adopción de sus propias innovaciones simplemente por su forma de comunicar. Estos enfoques pueden cambiar eso.
Thomas helps transformative science and tech companies position themselves to maximize their value with investors, public, media and more.
This follows a career in top leadership roles of journalism, as a foreign correspondent for The New York Times and the International Herald Tribune. In marketing and communications, Thomas led major portions of marketing firms Ogilvy & Mather and Edelman and, most recently, he led all of corporate affairs for the $1.2bn Nasdaq IPO of a biotech, GreenLight Biosciences.
Existe el riesgo de que los científicos retrasen la adopción de sus propias innovaciones simplemente por su forma de comunicar. Estos enfoques pueden cambiar eso.
There is a risk that scientists will slow the adoption of their own innovations simply by their way of communication. These approaches can significantly increase support.