How to nudge heavy industry to sustainability: the First Movers Coalition

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Around the world, people are developing low-emissions technologies - but they can only succeed if there is market demand.

In this episode, we hear how the First Movers Coalition helps create that market by getting big companies to invest in emerging technologies that aim to de-carbonise the 'hard to abate' sectors. And we meet the buyer and seller of low-emissions cement doing just that.

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