Florian Hoffman is the Founder of The Do, a platform for tomorrow’s entrepreneurs that runs a special 'anti-business' business school focused on helping leaders implement tangible, real-world solutions. He shares why leaders need to make a shift in how they motivate and inspire, moving from driving a 'command and control' mindset' to driving a movement that connects with hearts and minds. He explains why this approach helps leaders tackle apathy and resistance to change, and how it will be all the more important given increasingly fast cycles of innovation.
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