The World Health Organization (WHO) has noted that health is “a state of complete physical, mental, and social well-being and not merely an absence of disease and infirmity”. Currently, per the WHO, non-communicable diseases (NCDs) are accounting for 71% of all deaths worldwide; additionally, mental health issues affect one in four people in the world.

The Accelerating Consumer Health and Well-Being sub-platform launched in Davos 2019 seeks to

establish itself as a trusted and neutral platform (an aggregator) to drive system-wide change across

physical and mental health dimensions of consumer well-being: nutrition; hygiene; physical activity; rest; social inter-connectedness; environmental health; community and workplace wellness. The over-arching objective is to empower consumers to lead a healthier lifestyle – whether at home, at work, or in the community.

As of 2020, three cross-sectoral public-private collaboration projects have been launched within the sub-platform to shape positive health and well-being outcomes for consumers: 1. Healthy Cities and Communities; 2.  Precision Consumer 2030; 3.  Consumer Self-Care and Health Data.

Healthy Cities and Communities: The mission of the project is to advance public-private collaborations to design and support socially vibrant, and health and well-being centric communities in cities. Our vision is that by 2030, cities in both developed and developing markets can create and improve physical, social and community environments to enable people to lead healthier lives and develop to their maximum potential in a truly inclusive way. This will be achieved via the following goals over 2020:

1)   Establish a globally relevant inclusive framework for local-level imperative and action, by city archetype (across developed and developing markets). The Healthy Cities Playbook is being developed in collaboration with professional services partner Oliver Wyman (MMC).

2) Serve as a catalyst to activate public-private collaborations at a city-level to support healthier communities (working alongside local, state, national governments). Over 2019-2020, city level collaborations have been launched in Jersey City (USA), Austin (USA) and Mumbai (India);

Over 2021, best practices sharing will be done across cities which would like to engage. New cities for collaboration will take forward innovative solutions, capability development and execution based on recommendations from the Playbook. The aim is to accelerate and scale efforts across multiple cities.

Contact: Mayuri Ghosh, Strategy & Public-Private Partnerships, Future of Consumption Platform (Mayuri.Ghosh@weforum.org).