Accelerating Consumer Health and Well-Being

The World Health Organization (WHO) has noted that health is “a state of complete physical, mental, and social well-being and not merely an absence of disease and infirmity”. Currently, per the WHO, non-communicable diseases (NCDs) are accounting for 71% of all deaths worldwide; additionally, mental health issues affect one in four people in the world.

The newly launched Accelerating Consumer Health and Well-Being sub-platform / initiative seeks to establish itself as a  trusted and neutral platform (an aggregator) to drive system-wide change across physical and mental health dimensions of consumer well-being: nutrition; hygiene; physical activity; rest; social inter-connectedness; environmental health; community and workplace wellness. The over-arching objective is to empower consumers to lead a healthier lifestyle – whether at home, at work, or in the community.

As of Summer 2019, three cross-sectoral public-private collaboration projects have been launched within the sub-platform to shape positive health and well-being outcomes for consumers:

1.   Towards a Healthy Lifestyle in Cities 2030: Aggregate and amplify private and public sector efforts through pilots to design and support socially vibrant, and health and well-being centric communities at the city-level

2.    Precision Consumer 2030: Identify opportunities and challenges of digital biology, personalized nutrition and scientific wellness to launch pilots and scale the future of precision consumption

3.   Consumer Self-Care and Health Data: Establish key principles on usage of consumer health and lifestyle data so as to unlock the full potential of consumer self-care and consumer empowerment

Contact: Mayuri Ghosh (

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