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The Loop Initiative aims to establish a new model of consumption that ends society’s dependence on disposability and eliminates the idea of waste. By doing so, it supports responsible consumption with clear benefits to consumers, businesses, governments and the environment. 

Consumer goods activities are responsible for significant social and environmental impacts. Our current path of delivering on goals for growth in business and national economies is straining natural capital assets far beyond sustainable thresholds, representing a growing systemic risk. This year was a milestone for evaluating progress towards the 2030 Agenda for Sustainable Development where progress towards the UN Sustainable Development Goal (SDG) 12 on Sustainable Consumption and Production was reviewed by the United Nations High Level Political Forum. The outlook is not positive. Fortunately, initiatives such as Loop are emerging as solutions that can have a positive impact on multiple sustainable development goals through a single initiative. Loop will bring about a series of new global consumer goods delivery systems, currently being developed by TerraCycle and its partners, that seek to redefine how consumers can access their favorite products in a more convenient and quality experience, all while eliminating the idea of waste. Such more sustainable, circular systems are designed to deliver (full) and pick up (empty) branded consumable products to and from homes in durable, smart, non-disposable/fully reusable packaging. The Loop platform is currently being evaluated and advanced by TerraCycle and the World Economic Forum in collaboration with select governments and private sector partners.

For more information, please contact Christian Kaufholz, Platform Curator, Future of Consumption (

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