In the age of AI, prioritizing the brain can strengthen the human capacities essential for well-being, connection and progress. As AI reshapes work, competitiveness will depend on how effectively human and machine strengths complement one another. Individuals, workforces and societies should explore how to evolve their strategies to harness these shared strengths – otherwise they risk slower growth and diminished opportunity.
This report makes the case for investing in the brain health and brain skills of people of all ages and outlines how companies and countries can place human potential at the centre of economic strategy. It introduces five levers for action and offers a roadmap for stakeholders to build stronger brains and prepare for the future. Through these efforts, there is an opportunity to promote long-term growth and a healthier society by safeguarding brain health, fostering brain skills and studying, investing in and mobilizing brain capital.