The Business of Adaptation: Building a Trillion-Dollar Market for Resilience

Strengthening climate resilience requires deliberate market-building to bring adaptation products and services to those who need them – from households and businesses to governments. The global opportunity for this market is $1.3 trillion annually by 2030, and addressing latent demand could scale it even further.

The Business of Adaptation: Building a Trillion-Dollar Market for Resilience, from the World Economic Forum in collaboration with Boston Consulting Group, is one of the first papers to examine how to enable global markets for adaptation and resilience. It suggests a starting point for stakeholder efforts, with a focus on demand growth for 10 priority subsectors that empower people and businesses to manage their own risk and resilience. It also offers a set of tools that actors can use to begin developing coordinated, market-building approaches.

Taken together, these insights can put governments, businesses, regulators and financial institutions on a pathway to enabling a self-sustaining adaptation marketplace.