White paper

Engaging Tomorrow’s Consumer Executive Summary

Published Jan 16, 2013
White paper Jan 16, 2013 Engaging Tomorrow’s Consumer Executive Summary
undefined

At the World Economic FOrum Annual Meeting 2012 in Davos-Klosters, business leaders provided the direction that, to achieve sustainable consumption, business must engage consumers by redesigning products and services, reshaping demand, and leveraging innovative communications to drive transparency and engagement.

License and Republishing
World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use. The views expressed in this article are those of the author alone and not the World Economic Forum.