The World Economic Forum’s Power of Media Initiative has developed a first-of-its-kind Audience Representation Index, providing a benchmark for how well consumers see themselves represented in film and TV, gaming, news and magazines, and sport – and whether those industries are contributing to community and society.
This report, produced in collaboration with Accenture, Ipsos and Nielsen, aims to amplify the voice of the audience and improve the state of measurement, transparency and accountability across the media and entertainment industries.