World Economic Forum

The COVID-19 pandemic disrupted whole economies. Immersive media businesses, which focus on technologies that create or imitate the physical world through digital simulation, have been no exception. The Global Future Council on Augmented Reality and Virtual Reality, which is comprised of interdisciplinary thought leaders in immersive technology and media, has examined the transformative impact of the pandemic and the speed of adoption of these technologies across industries.

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use. The views expressed in this article are those of the author alone and not the World Economic Forum.

Immersive Media Technologies: The Acceleration of Augmented and Virtual Reality in the Wake of COVID-19