Based on World Economic Forum partner research and the Forum’s Travel and Tourism Competitiveness Index, Argentina’s Travel and Tourism Competitiveness study examines ways for Argentina to strengthen these key sectors. Global trends towards sustainable tourism present an enormous opportunity for Argentina to design tourism offerings that appeal to this growing market. The new report identifies actions Argentina can pursue to enhance its tourism economy. While Argentina is a top South American tourist destination, ranking third in the region, it has opportunities to thrive by implementing some key strategies. These include cultivating nation branding as a travel destination, improving transportation infrastructure, increasing digital integration and ICT infrastructure, and leveraging Argentina’s natural and cultural heritage to attract tourism. The lessons from this Report can also be applied to other similarly-situated countries to improve the performance of their own tourism sectors.