The Annual Meeting 2020 resulted in more than 2 million visitors to the Forum website, up 11% compared to 2019. This resulted in more than 4 million total minutes spent consuming related content on the event experience, an increase of 30% compared to 2019. There were more than 2.5 million livestreams on the Forum website and more than 330 articles published on the Forum Agenda. On social media, the #allthedifference campaign generated 2.6 billion views on TikTok, and there were more than 12.5 million views of the Forum’s Instagram social stories, up 50% from 2019.
For the first time, the Forum partnered with YouTube on a campaign featuring four Davos hero films and four Davos Daily recaps from YouTube influencers Bhuvan Bam, Nathalia Arcuri, Dianna Cowernn and Juanpa Zurita.
The campaign resulted in 290,000 views, racking up more than 345 minutes watched (more than 240 days worth of content).
Also new this year, the Forum partnered with social media platform TikTok to discuss stories related to diversity and inclusion. The campaign was about celebrating what makes us different and why our voices need to be heard. We asked audiences to show us what makes them unique, how they cast off the labels, or what they've done to make the world a more tolerant place. The campaign was viewed more than 2.6 billion times.
Global Digital Audience
China Digital Audience
From 21-24 January, the Annual Meeting received more than 12,000 Chinese media mentions, more than 650 mentions for V.P. Han Zheng’s speech alone.
More than 100 live tweets were posted on Weibo, resulting in more than 21,000 engagements. Three live interviews in the Social Media Studio resulted in total plays of 2.4 million.
The Forum distributed webcasts to iQiyi, Weibo and Tencent. iQiyi and Tencent webcasted sessions not only to their website, but also to their mobile apps, Smart TVs and other devices. The Forum received 8 million livestream plays in total (2 million on Weibo, 5 million on iQiyi, 1 million on Tencent).
The top three sessions for live streams were the "Crystal Awards" (2 million plays), "Global Economic Outlook" (1.3 million plays) and "A Future Shaped by a Technology Arms Race" (619,000 plays).
The Annual Meeting hashtag ranked 5th among trending topics.