Sustainable Markets

Inspired by HRH’s values of harmony and sustainability, The Prince of Wales's charities work to transform lives and build sustainable communities.

For over 50 years His Royal Highness The Prince of Wales has been a leader in identifying charitable need and setting up and driving forward charities to meet it. The Prince of Wales carries out dozens of engagements every year in support of his charities. Collectively The Prince of Wales's charities raise more than £100 million annually to support The Prince of Wales's charitable work in the UK and overseas.

Royal Founding Patronages

Business in the Community

Business in the Community (BITC) is the Prince’s Responsible Business Network. Its members work together to tackle a wide range of issues that are essential to building a fairer society and a more sustainable future.

Learn more

The British Asian Trust

The British Asian Trust maximizes the impact of philanthropy and expertise to make a difference to the lives of poor people across South Asia by supporting programmes in education, livelihoods and anti-trafficking.

Learn more

University of Cambridge Institute for Sustainability Leadership

The University of Cambridge Institute for Sustainability Leadership (CISL) empowers business and policy leaders to tackle critical global challenges such as climate change and resource security through education, research, and business-led action.

Learn more



Ashden supports and promotes sustainable energy enterprises from around the world. HRH The Prince of Wales became Patron in 2005. Ashden focuses on international awards, influencing policy and sharing best practices for a more sustainable future.

Learn more


WaterAid is an international non-governmental organisation, focused on water, sanitation, and hygiene. It was set up in 1981 as a response to the UN International Drinking Water Decade. HRH The Prince of Wales became President in 1991.

Learn more

World Resources Institute

The World Resources Institute is a global research non-profit organization that was established in 1982 with funding from the MacArthur Foundation under the leadership of James Gustave Speth. HRH The Prince of Wales became Patron of W.R.I. in 2018.

Learn more

World Wildlife Fund – UK

WWF is the world’s leading independent conservation organisation. HRH The Prince of Wales became WWF-UK’s President in 2011. Their mission is to create a world where people and wildlife can thrive together.

Learn more



The Prince’s Accounting for Sustainability Project (A4S) was founded in 2004 and aims to inspire action by finance leaders to drive a fundamental shift towards resilient business models and a sustainable economy.

Learn more

The Prince’s Foundation

The Prince’s Foundation supports people to create community. Whether through championing a sustainable approach to how we live our lives and build our homes, teaching traditional arts and skills and restoring historic sites, or by looking after places to visit for everyone to enjoy, The Prince’s Foundation is leading the way forward.

Learn more

About Us



Privacy Policy & Terms of Service

© 2022 World Economic Forum

Join the Forum