New Yorkers got a climate chat and a celebrity with their ice cream

It was a project by Arctic Basecamp, a team of scientists and experts founded by Gail Whiteman, a Professor of Sustainability at the University of Exeter’s Business School. Arctic Basecamp believes we need to revolutionize science communication because current messages aren’t breaking through. Hollywood actor Rainn Wilson, best known for The Office, has joined forces with them to tempt people into conversations about climate change.