All videos

Scientists invented the whitest paint ever to fight global warming

It reflects 98% of the sun’s light and can cool surfaces by up to 4.5°C

Share:
World Economic Forum logo

Forum Stories newsletter

Bringing you weekly curated insights and analysis on the global issues that matter.

Subscribe today

About us

Engage with us

Quick links

Language editions

Privacy Policy & Terms of Service

Sitemap

© 2025 World Economic Forum