Women’s sports are becoming more popular than ever

Women’s sports will cross the billion-dollar barrier in 2024, says Deloitte to generate $1.28 billion in revenue. A staggering 300% growth in just 3 years. Soccer is set to comprise 43% of the market, followed by basketball at 28%. 52% of revenues from women’s sport are in North America. Sponsorship accounts for 55% as a new wave of megastars forms.