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Published: 15 December 2021

Data for Common Purpose: Leveraging Consent to Build Trust

Over the past few decades, the digital world has been a breeding ground for bad actors, data breaches, and dark patterns of data collection and use. Shifting individuals’ perceptions away from skepticism to a position of trust is no easy task with no easy answers. This report provides a pragmatic approach to strengthen the engagement of individuals and positively affect the experiences of those who contribute data for the common good.

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