How India's new consumers can contribute to a $6 trillion opportunity

Developed rural India alone could account for $1.2 trillion of annual consumption Image: REUTERS/Amit Dave

Nikhil Prasad Ojha

Partner and Head of Strategy Practice, Bain & Company, India

Radhika Sridharan

Partner and member of retail and customer strategy and marketing practices, Bain & Company, India


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Evolution of the household-income profile in India
Evolution of the household-income profile in India Image: Bain & Company

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Consumer expenditure across various city types in India
Consumer expenditure across various city types in India Image: Bain & Company

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