1983, joined Procter and Gamble (P&G), Georgia, as Mechanical Engineer; then held progressively senior management positions, including 1984, led the start-up of P&G paper business in GCC 1992, Plant Manager, Egypt; then Product Supply Director. 1994, joined PepsiCo as Technical Director, Egypt and North Africa; 1997, Vice-President, Franchise, North-East Africa; 1999, Chairman of the Board and Chief Executive Officer, the company’s newly acquired business in Egypt; 2002, role expanded to include North Africa franchise countries and snacks business; 2003, General Manager, North Africa Business Unit; 2006, Vice-President, Operations, MEA; 2007, President, Middle East and Africa; concurrently also President and Chief Executive Officer, MEA and South-East Asia, International Dairy and Juice Co. joint venture between PepsiCo and Al Marai Co. Then Partner and Head, Performance Acceleration Group for MENA, Turkey and Central Asia, Abraaj Group, leading performance improvement for more than 40 companies. Currently, Minister of Trade and Industry of Egypt. Recipient, P&G World Class Manufacturing Award for best performance (1987).