Video: How does memory association work?

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“Have you ever lost your keys? Have you noticed this doesn’t happen if you systematically place them in the same location?”

In this World Economic Forum IdeasLab video, recorded during the Annual Meeting of the New Champions 2014, Panayiota Poirazi, from The European Research Council, discusses new research which examines how memory association works.

To watch the full video click on the player above.

The Annual Meeting of the New Champions 2015 takes place in Dalian, People’s Republic of China, from 9th-11th September 2015.

Author: Panayiota Poirazi is Research Director at the Institute of Molecular Biology and Biotechnology, FORTH, Greece and is a World Economic Forum Young Scientist. Her work in understanding memory associations is being applied to a number of learning applications as well as in improving human-computer interactions.

Image: An attendee takes part in a neuro-feedback session during the opening day of the second annual Bulletproof Biohacking Conference at the Pasadena Convention Center in California September 26, 2014. REUTERS/Mario Anzuoni 

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