8 of the most powerful road-safety adverts
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Automotive and New Mobility
Road deaths and injuries affect millions of people each year. The World Day of Remembrance for Road Traffic Victims on 15 November is a day dedicated to those who have been killed or injured in road crashes, as well as their families, friends and communities. It’s also a tribute to emergency crews, medical professionals and police officers who deal with the tragic aftermath.
In homage to this, we present you with eight award-winning adverts to highlight the rules of the road.
1. Wear a seatbelt
2. It’s 30 for a reason
3. Driving when tired
4. Think! Wear a seatbelt
5. Texting at the wheel
6. Think! Camera phone
7. Drink driving
8. Drink driving
Have you read?
Countries with the most and least road traffic deaths
Drink driving: what are the laws around the world?
How South Korea reduced road deaths
Author: José Santiago, Digital Content Specialist, Public Engagement, World Economic Forum
Image: An undated picture shows a dummy on a Honda Gold Wing motorcycle crashing at 72 kmh (44.7mph) into a standing VW Sharan car during a crash test in Munich.
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