What makes us root for the bad guy?

May 12, 2017

Members of the 501st Legion Spanish Garrison dress up as "Darth Vader" (C) and "Stormtroopers" from the movie "Star Wars" during a solidarity parade to spread the message of bone marrow donation and the fight against cancer, organized by the Luis Olivares Foundation in downtown Malaga, southern Spain, October 24, 2015. REUTERS/Jon Nazca - RTX1T2GS

“Villains aren’t just immoral. They’re good at being bad” Image: REUTERS/Jon Nazca

Bert Gambini

News Content Manager, University at Buffalo

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