Technological Transformation

Here's why you should think twice about using emoticons to someone from a different culture

A woman using her mobile phone walks on a street at Ginza shopping district in Tokyo April 25, 2014. Tokyo's inflation jumped to a 22-year high in April by a key measure, an early sign that companies are making progress in passing on a new tax increase to customers as policy makers seek to pull Japan out of years of deflation. REUTERS/Yuya Shino (JAPAN - Tags: POLITICS BUSINESS) - GM1EA4P13QD01

Those who use emoticons in cross-cultural communication could be misunderstood. Image: REUTERS/Yuya Shino

Ephrat Livini
Writer, Quartz
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