Arts and Culture

You could spend your holiday running this Scottish bookshop

A woman reads a book at her open air book store in Skopje April 24, 2014. Macedonians will cast their ballots on Sunday April 27 in the second round of the presidential vote, overshadowed by the general elections. Macedonian voters look likely to hand conservative Prime Minister Nikola Gruevski a third term in a snap parliamentary election on Sunday, opting for relative economic stability and shrugging off opposition claims of creeping authoritarianism. REUTERS/Ognen Teofilovski (MACEDONIA - Tags: SOCIETY POLITICS ELECTIONS TPX IMAGES OF THE DAY) - GM1EA4O1SHO01

On the store’s blog, more than one renter says they waited two years for their spot. Image: REUTERS/Ognen Teofilovski

Thu-Huong Ha
Share:
The Big Picture
Explore and monitor how Arts and Culture is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

Arts and Culture

In a tiny town on the southwest coast of Scotland, there’s one bookstore for every hundred people who live there. And in the already unusually bookish town, one bookshop stands out: The people who work there are also paying for the pleasure.

Wigtown, a two hour drive south of Glasgow, is the country’s national book town, with around 10 bookstores for its 1,000 residents. There, a tourism experiment has been underway for two years, an Airbnb called the Open Book, where visitors pay to stay the week and run the bookstore underneath.

The rental is £36 (about $48) a night, with a minimum stay of six nights. It sounds like an odd proposition, to ask people to pay for their own labor, but Open Book isn’t struggling to find customers. On the store’s blog, more than one renter says they waited two years for their spot, and reviews on Airbnb are full of glowing superlatives. The next available booking is October 2020.

“The Open Book isn’t offering a holiday or a job exactly,” writes Harvey Lindsay, who helps with rental bookings, by email. “It’s giving an experience that is very difficult to have, a taster of a life lots of people wish they could live.”

Image: The Open Book

The Open Book doesn’t ask too much of its guests: Guests are expected to make sure the shelves are stocked and to price donated books. The rules don’t stipulate that they have to be open for any number of hours.

Renters who write on the store’s blog portray the experience as a pretty slow, pleasantly boring holiday. In their entries, guests fixate on rain and slow foot traffic, and speculate about how to move more books. (Play James Taylor, suggests one.)

Have you read?

“As an Open Book bookseller, you’re as much of a tourist attraction as the shop, for the locals at least,” Dan Dalton wrote last year after a stay at the store. “After lunch, an older man opens the door, takes one look at me, and says ‘you’re not very exotic,’ before closing it again.”

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
Arts and CultureEducation
Share:
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

AI vs Art: Will AI help or hinder human expression?

Robin Pomeroy and Sophia Akram

April 8, 2024

1:44

About Us

Events

Media

Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum