Media, Entertainment and Sport

Using social as a window into the Davos conversation

India's Prime Minister Narendra Modi gestures at the Opening Plenary during the World Economic Forum (WEF) annual meeting in Davos, Switzerland, January 23, 2018. REUTERS/Denis Balibouse     TPX IMAGES OF THE DAY - RC1BA3B1E8F0

Speakers, such as the Prime Minister of India, Narendra Modi, who gave the opening session, are driving the conversation at Davos 2018. Image: REUTERS/Denis Balibouse

Charlie Sharman
Global CMO, KPMG International
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This article is part of: World Economic Forum Annual Meeting

Every year, leaders from around the world meet in Davos at the World Economic Forum’s Annual Meeting to discuss the most pressing issues facing society. WEFLIVE – a social media aggregator and visualisation site that analyses Twitter conversations and media articles around the 2018 World Economic Forum – connects the rest of the world to Davos.


So, how can you participate? Be a part of the conversation by using the hashtag #WEFLIVE, follow the trends, stay up-to-date with the news, share with your network, or write a ‘story’ where you can now add video content. Find everything you need with the WEFLIVE widgets and new website bot. Experience Davos on any device, anywhere in the world.

Each day, as the agenda shifts, the conversation shifts in real-time. On WEFLIVE you can get a glimpse of the largest drivers of the conversation.

On Monday, January 22, as people started to arrive in Davos, we saw mentions of snow and excitement about being there. The following day, the conversation shifted to events on the ground and some of the main speakers, such as the Prime Minister of India, Narendra Modi, who gave the opening session.

During the first day, and days running up to the meeting, WEFLIVE has tracked the hottest topics and we continue to see the theme of the digital economy driving interest and conversation on Twitter. Cryptocurrency, AI, cybersecurity and digital transformation are all moving the needle on this topic.

Women and gender equality is another topic that has consistently appeared in the trends infographic over the past few days. KPMG has been supporting and driving this conversation with a bold video campaign, Women’s Voices.


Women such as Helen Clark, the former Prime Minister of New Zealand; Multi-Grammy winning singer and songwriter Annie Lennox, and Carolyn Tastad, head of Procter & Gamble North America, have added their voices to the discussion.

What topics will emerge as the most important at the 2018 meeting? Follow the social media conversation on – your window into Davos, and on Twitter using the hashtag #FutureIsInclusive and #WEFLIVE.

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