Media, Entertainment and Sport

Social media isn't an echo chamber, you are

Social media exposes users to viewpoints which challenge their worldview. Image: REUTERS/Darrin Zammit Lupi

Victor Tangermann
Writer and Photo Editor, Futurism
Our Impact
What's the World Economic Forum doing to accelerate action on Media, Entertainment and Sport?
The Big Picture
Explore and monitor how Media, Entertainment and Sport is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

Media, Entertainment and Sport

In the wake of the 2016 presidential election, we’ve all pretty much accepted the idea that we confine ourselves to news bubbles. We wrap ourselves in a warm blanket of news that reinforces our beliefs and opinions back to us. We all assume the Facebook News Feed is an echo chamber, reinforcing each person’s political and ethical stances.

But recent research is poking holes in that idea, as the BBC reports today.

Social media might not be the filter bubble we make it out to be. Quite the contrary — having access to a social media feed could, in fact, push us to get our news from a wider variety of sources.

First, in a 2016 Oxford University paper, researchers examined the browsing history of 50,000 users in the U.S. And, yes — they found that social media prompted users to double down on their ideological beliefs. The surprising part? The exact same channels were responsible for exposing the same users to a wider array of materials outside of their political spectrum.

A 2017 paper in the European Journal of Communication also refutes the claims that online discussion happens within “echo chambers.” The authors of the paper found that, if we agree with or oppose other points of view, we are more likely dig our heels in to our pre-existing beliefs than if we have neutral arguments with others that already agree. They compared our mindset in an argument to trench warfare — we confirm our own views by negating the views of others.

Social media feeds might get users out of this mythical bubble more often than straight-to-the-homepage browsing habits. “It seems counterintuitive, but direct browsing often just consists of one or two sites that you regularly read – such as the BBC and CNN — while, by its nature, social media will expose you to a number of other sources, increasing the diversity,” Seth Flaxman, researcher at Imperial College London, tells the BBC.

To sum up: we are exposed to a variety of opinions and sources outside of our own political views — even within our perfectly curated gardens on social media. So why, then, are we so set in our ways?

Have you read?

The explanation, if psychologists are to be believed, lies in the term “motivated reasoning” — that is, emotion-based decision-making. Because of emotional impulses, we actively negate voices that disagree with our own, and we spend extra energy to reinforce our own points of view.

So it’s time to unseat that belief that our digital worlds are echo chambers — and that your beliefs are guided by logic in the first place. Our points of view are determined by powerful emotional reactions, and those don’t — and can’t — occur inside an echo chamber.

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
Media, Entertainment and SportEducation
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

How Paris 2024 aims to become the first-ever gender-equal Olympics

Victoria Masterson

April 5, 2024


About Us



Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum