Five trends shaping the future of e-commerce in China

Sep 17, 2018

Alibaba Group Holding Ltd chairman Jack Ma gestures during a talk by Our Hong Kong Foundation in Hong Kong, February 2, 2015

Jack Ma's Alibaba Group is one of the Chinese tech giants building a new future for global e-commerce. Image: REUTERS/Bobby Yip

Ziyang Fan

Head of Digital Trade, World Economic Forum LLC

Joel Backaler

Managing Director, Frontier Strategy Group

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China's growing domination of the global e-commerce market is set to continue Image: eMarketer/The Economist

How 'daigou' - unofficial sellers of goods from overseas - fit in China's e-commerce ecosystem Image: Frontier Strategy Group

China's digital influencers drive a significant number of e-commerce sales Image: Palgrave Macmillan

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Five trends shaping the future of e-commerce in China

Ziyang Fan

Joel Backaler

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This is what you need to know about China’s e-commerce explosion

42% of global e-commerce is happening in China. Here's why

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