Sustainability is now mission critical for businesses. Here's why

Sep 24, 2018

A woman checks vegetables at the Biocompany organic supermarket in Berlin, January 31, 2013.

Buying organic, sustainable or Fair Trade goods is more expensive - but this doesn't have to be the case Image: REUTERS/Fabrizio Bensch

Terri Toyota

Head of Sustainable Markets Group; Member of the Executive Committee, World Economic Forum Geneva

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Nielsen's survey results showed consumers' increasing willingness to purchase sustainably around the globe Image: Nielsen/Mashable/Statista

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