Retail, Consumer Goods and Lifestyle

The secret weapon in the fight for sustainability? The humble barcode

The box for a wine refrigerator reads "Made in China" at a Costco store in Everett, Massachusetts January 18, 2011. Beijing announced $600 million in deals with U.S. companies on Monday while senior U.S. senators pressed for Congress to get tough with China over "manipulating" its currency, underlining tensions over trade issues on the eve of Chinese President Hu Jintao's arrival. REUTERS/Brian Snyder (UNITED STATES - Tags: POLITICS BUSINESS) - GM1E71J03E601

An upgrade to barcodes will give consumers more information on how and where products are created Image: REUTERS/Brian Snyder

Niall Murphy
Co-founder and CEO, EVRYTHNG
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Retail, Consumer Goods and LifestyleFuture of ConsumptionEmerging TechnologiesFuture of the Environment
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