Emerging Technologies

This Chinese news agency has two new AI anchors

San Marcos student Amaris Gonzalez takes a selfie with "Pepper" an artificial Intelligence project utilizing a humanoid robot from French company Aldebaran and reprogramed as an assistant for students attending Palomar College in San Marcos, California, U.S. October 10, 2017. REUTERS/Mike Blake - RC1C5B9E1CA0

Two AI anchors have taken to the screens. Image: REUTERS/Mike Blake

Qian Zhecheng
Share:
Our Impact
What's the World Economic Forum doing to accelerate action on Emerging Technologies?
The Big Picture
Explore and monitor how Innovation is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

Innovation

On the eve of China’s annual Journalists’ Day, the country’s state media introduced audiences to the latest additions to its team: two artificial intelligence-powered news anchors.

Xinhua News Agency debuted the digital avatars of two television journalists — English-language anchor Zhang Zhao and his Chinese-language counterpart Qiu Hao — on Wednesday. The AI-powered news anchors, according to the outlet, will improve television reporting and be used to generate videos, especially for breaking news on its digital and social media platforms.

“I’m an English artificial intelligence anchor,” Zhang’s digital doppelganger said in introduction during his first news telecast, blinking his eyes and raising his eyebrows throughout the video. “This is my very first day in Xinhua News Agency … I will work tirelessly to keep you informed, as texts will be typed into my system uninterrupted.”

A video clip shows an AI anchor talking to an audience.
Image: From Xinhua’s public WeChat account

Co-created by Xinhua and search engine company Sogou, the newscast incorporates cutting-edge technology like facial recognition, deep learning, 3D reconstructions of human faces, machine translation, and facial expression modeling, according to Chen Wei, a voice technology development manager at Sogou. He added that it took the company three weeks to model an individual AI anchor and that the new technology will liberate the labor force.

“The tech can be used for various situations, such as for news broadcasters, virtual teachers, virtual doctors, and virtual customer service,” Chen told Sixth Tone.

Xinhua’s push for automation has left many wondering whether news anchors and reporters — jobs that once exclusively belonged to humans — would be replaced by machines. On the Chinese internet, netizens questioned if the AI versions of the journalists would seem as real as the human reporters.

“It looks like anchors will lose their jobs,” one user commented on microblogging site Weibo. “The AI’s voice is too stiff, and it has trouble making the right pauses during speech,” another user wrote.

With AI being developed and adopted at an unprecedented pace, many experts are concerned that it could disrupt and devastate the labor market in countries like China that would struggle to compete with such advanced technology. However, a new report by the consultancy Pricewaterhouse Coopers suggested that AI would not hurt, but instead would help contribute to a net gain of around 90 million jobs in China over the next two decades.

Have you read?

This is not the first time Xinhua has turned to automated solutions for its reporting. In April 2017, a professor from the University of Science and Technology of China developed an interactive robot named “Jiajia” that would “revolutionize journalism.” Jiajia was able to deliver speeches, make micro facial expressions, and move its body parts during interviews like flesh-and-blood reporters. Other outlets, including Southern Metropolis Daily, have also jumped on the bandwagon, using a “robot reporter” to write headlines and news stories.

But Chen from Sogou said that despite the technological advancements, humans will still be more versatile than the machines. “AI anchors are created to assist humans in their reporting, not replace them,” he said. “Machines can replace the faculty of perception in part, but there’s no way that machines can replace humans in terms of high-level activities such as recognition.”

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Share:
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

Stanford just released its annual AI Index report. Here's what it reveals

James Fell

April 26, 2024

About Us

Events

Media

Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum