Retail, Consumer Goods and Lifestyle

What a football shirt tells us about globalization 4.0

Rakuten’s sponsorship deal with FC Barcelona began on July 1, 2017 Image: REUTERS/Kim Kyung-Hoon

Peter Vanham
Previously, Deputy Head of Media at World Economic Forum. Executive Editor, Fortune
Share:
Our Impact
The Big Picture
Explore and monitor how Retail, Consumer Goods and Lifestyle is affecting economies, industries and global issues
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

Retail, Consumer Goods and Lifestyle

A 1968 advert for Blue Ribbon Sports
Image: World Trade Organization
Have you read?
FC Barcelona's President Josep Maria Bartomeu and Rakuten's President and CEO Hiroshi Mikitani
Image: REUTERS/Albert Gea
Nike founder Phil Knight in 2012 Image: REUTERS/Gary Cameron
Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
Retail, Consumer Goods and LifestyleTrade and InvestmentThe Digital EconomyTechnological Transformation
Share:
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

What are the most popular hobbies among retirees?

Anna Fleck

March 31, 2023

About Us

Events

Media

Partners & Members

  • Join us

Language Editions

Privacy Policy & Terms of Service

© 2023 World Economic Forum