Retail, Consumer Goods and Lifestyle

What a football shirt tells us about globalization 4.0

Rakuten’s sponsorship deal with FC Barcelona began on July 1, 2017 Image: REUTERS/Kim Kyung-Hoon

Peter Vanham

Previously, Deputy Head of Media at World Economic Forum. Executive Editor, Fortune

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A 1968 advert for Blue Ribbon Sports
Image: World Trade Organization

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FC Barcelona's President Josep Maria Bartomeu and Rakuten's President and CEO Hiroshi Mikitani
Image: REUTERS/Albert Gea
Nike founder Phil Knight in 2012 Image: REUTERS/Gary Cameron
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Related topics:

Retail, Consumer Goods and LifestyleTrade and InvestmentThe Digital EconomyTechnological Transformation

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