Retail, Consumer Goods and Lifestyle

What a football shirt tells us about globalization 4.0

FC Barcelona players (L-R) Lionel Messi , Neymar, Gerard Pique and Arda Turan holding their uniforms pose for a photo during a news conference to announce the sponsorship deal between the team and Japanese e-commerce operator Rakuten Inc. in Tokyo, Japan July 13, 2017. REUTERS/Kim Kyung-Hoon - RC1F6F314C70

Rakuten’s sponsorship deal with FC Barcelona began on July 1, 2017 Image: REUTERS/Kim Kyung-Hoon

Peter Vanham
Previously, Deputy Head of Media at World Economic Forum. Executive Editor, Fortune
Share:
Our Impact
The Big Picture
Explore and monitor how Retail, Consumer Goods and Lifestyle is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

Retail, Consumer Goods and Lifestyle

A 1968 advert for Blue Ribbon Sports
Image: World Trade Organization
Have you read?
FC Barcelona's President Josep Maria Bartomeu and Rakuten's President and CEO Hiroshi Mikitani
Image: REUTERS/Albert Gea
Nike founder Phil Knight in 2012 Image: REUTERS/Gary Cameron
Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
Retail, Consumer Goods and LifestyleTrade and InvestmentThe Digital EconomyTechnological Transformation
Share:
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

More on Retail, Consumer Goods and Lifestyle
See all

Zero-emission delivery is possible for retailers – here's what's needed

Paul Mills

September 18, 2023

1:29

This Jordanian Designer Creates Sustainable Fashion from Food Waste

About Us

Events

Media

More from the Forum

Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2023 World Economic Forum