What a football shirt tells us about globalization 4.0
Rakuten’s sponsorship deal with FC Barcelona began on July 1, 2017 Image: REUTERS/Kim Kyung-Hoon
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:
Retail, Consumer Goods and Lifestyle
Don't miss any update on this topic
Create a free account and access your personalized content collection with our latest publications and analyses.
License and Republishing
World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.
The views expressed in this article are those of the author alone and not the World Economic Forum.
Related topics:
The Agenda Weekly
A weekly update of the most important issues driving the global agenda
You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.
More on Retail, Consumer Goods and LifestyleSee all
Anna Fleck
March 31, 2023
Anna Lungley
January 19, 2023
Thom Almeida
January 16, 2023
Wu Yili
January 6, 2023
Douglas Broom and Ian Shine
January 4, 2023
James Davey
December 7, 2022