Middle East and North Africa

This is how Middle Eastern retailers can keep up with e-commerce

A saleswoman attends to a customer at the cash counter inside a shop at Dragon Mart in Dubai, March 2, 2011. Built in the shape of a dragon, the 1.2 km long and 150,000 sqm large mall is a trading centre with almost 3,950 shops selling mainly Chinese products ranging from office appliances to garments and daily products. Picture taken March 2, 2011. REUTERS/Jumana El Heloueh (UNITED ARAB EMIRATES - Tags: BUSINESS) - GM1E73318X601

In Saudi Arabia and the UAE, more than 40% of survey respondents say they’re cutting down on spending Image: REUTERS/Jumana El Heloueh

Abdellah Iftahy
Partner, McKinsey & Company
Franck Laizet
Partner, McKinsey & Company
Zaid Ghazaleh
Associate Partner, McKinsey & Company
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Middle East and North AfricaRetail, Consumer Goods and LifestyleThe Digital Economy
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