Future of Media, Entertainment and Sport

63% of Americans are worried about the impact of ‘deepfake’ videos

A girl watches a video announcing the first election rally of Selahattin Demirtas, jailed former leader of opposition Peoples Democratic Party (HDP), which was posted to social media by his party and shows Demirtas' wife Basak Demirtas during her phone call with his husband accompanied by her relatives, in Yesilalan village of Mardin province, Turkey June 6, 2018. REUTERS/Sertac Kayar - RC1A2E35DEB0

Despite 90% of Americans claiming 'deepfakes' cause confusion about the facts of current events, 53% have stated that they are easily identifiable. Image: REUTERS/Sertac Kayar

Jeffrey Gottfried
Senior Researcher, Pew Research Center
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