It’s said that one person’s trash is another’s treasure. And for one Filipino community, it’s almost that valuable – it’s helping people put food on the table.

In an area near the capital of Manila, residents can hand over their plastic trash in return for rice. The exchange rate is 2:1 – 2 kilogrammes of plastic gets you 1 kg of rice. One kg of rice costs about 30-40 pesos ($0.70), but poverty is rife in the Philippines, where average wages were around $200 per month, according to 2016 data.

Plastic and plastic litter, however, are plentiful. Despite the introduction of the Ecological Solid Waste Management Act almost two decades ago, the Philippines remains one of the leading marine plastic polluters.

A report from McKinsey examining leading sources of ocean plastic pollution claims that “over half comes from just five rapidly growing economies – China, Indonesia, the Philippines, Thailand, and Vietnam.”

Global problem

It’s clear more needs to be done to establish well-organized, global strategies for collecting and recycling plastic. Businesses such as TerraCycle are working with global partners like the World Economic Forum to confront the issue, while the movement towards a circular economy aims to curb the amount of waste produced in the first place.


What is Loop?

More than 90% of plastic is never recycled, and a whopping 8 million metric tons of plastic waste are dumped into the oceans annually. At this rate, there will be more plastic than fish in the world’s oceans by 2050.

The World Economic Forum has played a crucial role in connecting TerraCycle, a global waste management and recycling company, with logistics giant UPS and some of the world’s leading retailers and consumer goods companies (including Procter & Gamble, Coca-Cola, Carrefour, Tesco, Mondelēz, PepsiCo, Danone, Mars, Nestlé and Unilever) to develop and pilot a revolutionary zero-waste e-commerce system called Loop.

Loop promotes responsible consumption and eliminates waste by introducing a new way for consumers to purchase, enjoy and recycle their favorite products. Instead of relying on single-use packaging, it delivers products to consumers’ doorsteps in durable packaging that is collected, cleaned, refilled and reused, sometimes more than 100 times.

The Loop Model.
The Loop Model.

The Forum is helping the Loop Alliance bring the Loop model to cities around the world. Read more in our Impact Story.

Partner with us and join the global mission to end plastic pollution.

According to the UN, around 300 million tonnes of plastic waste are generated every year. Only 9% of the plastic waste ever produced has been recycled, and today, just 14% is collected for recycling.

But its role in keeping food fresher for longer plus its myriad uses in medicine and more means it is an integral part of everyday life.

Image: Our World in Data

Local solutions

The Bayanan programme illustrates the role local organizations can play. By attaching an economic value to collecting plastic litter in exchanging it for food, it’s possible to reframe the issue.

The rubbish that other people discard can easily look like someone else’s problem. Helping communities feel good about cleaning up other people’s mess is not a quick and easy solution. But turning someone else’s problem into everyone’s opportunity might help.

Elsewhere in the world there are similar approaches under way, including a school in the Indian state of Assam that allows parents to pay their children’s school fees using plastic waste and an Indonesian city where commuters can buy their bus ticket with used plastic.