Equity, Diversity and Inclusion

The 7 most pervasive ‘Mom stereotypes’

Mom stereotypes impact both working and stay at home moms.

Mom stereotypes impact both working and stay at home moms. Image:  Valeria Zoncoll/Unsplash

Angie Hunt
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Education, Gender and Work

New research documents the 'mom stereotypes' that mothers face and apply to others.

“It’s not unusual for moms to have low self-esteem or feel they’re not living up to the standards of what it means to be a mom,” says Kelly Odenweller, lead author and assistant teaching professor of communication studies at Iowa State University.

“If other moms treat them poorly, even when they’re trying to do a good job, they may feel they can’t turn to other people in their community for support. It can be very isolating and all that self-doubt can lead to anxiety and depression, which can negatively affect the entire family.”

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Mom stereotypes

The study builds on previous research, in which Odenweller identified seven different mom stereotypes of both those who stay at home and those who work.

The following stereotypes apply to both stay-at-home and working mothers, with the exception of lazy, which applies only to stay-at-home mothers:

1) Overworked: Wants to do it all, but is overextended and it shows

2) Home, family-oriented: Prioritizes children, partner’s needs, and responsibilities at home

3) Ideal: Juggling several responsibilities, but gets it done and doesn’t appear stressed

4) Hardworking, balanced: Not an ideal mom, but ambitious, dedicated

5) Non-traditional: Modern, liberal progressive—makes choices that are good for herself and family, whether at home or work

6) Traditional: Embodies the roles expected of a woman, believes her main purpose is to raise children and maintain the household

7) Lazy: Not nurturing, attentive, or hardworking

Odenweller and colleagues surveyed more than 500 mothers to learn more about their attitudes, emotions, and even harmful behaviours toward mothers who fit one of the seven mom stereotypes.

According to the results, ideal and lazy mothers drew the most contempt from both working and stay-at-home mothers. The overworked stay-at-home mom also was near the top of the list. Odenweller says the mom stereotypes survey participants expressed negative feelings and admitted they would treat a lazy or ideal mother poorly, by excluding her, arguing with, or verbally attacking her.

The results, which appear in the Journal of Family Communication, are concerning to Odenweller. She says support networks are critical and negative experiences with other mothers may be detrimental to a mother’s overall well-being.

The positive side of mom stereotypes

Not all of the responses were negative. All mothers felt pity for overworked working mothers and were more willing to offer them help. Working mothers did express admiration for ideal moms who appear to have it all together. Odenweller says this response only came from working mothers and she suspects they see these ideal moms as a champion for their cause.

“Working moms juggle a lot and want more support for all mothers with careers. For them, it may be more of a social statement that women can be great at their careers and being moms,” Odenweller says.

The positive and negative responses varied depending on how mothers categorized themselves and the 'mom stereotypes' they applied to other mothers. Odenweller says this was one of the more interesting findings because the way a mother treated another was based on her own perception of the other mother. For example, a working mom may feel envy or contempt toward an ideal, stay-at-home mom, but that mom may see herself differently.

“In some cases,” she says, “these are mothers who embody what our culture believes is a good mom and yet among mothers, they are treating each other very negatively.”

Odenweller says many of the mom stereotypes have developed from societal ideals applied to mothers. TV, movies, and other types of media perpetuate these standards of what makes a good mom. This all adds to the pressures on mothers.

While mothers cannot control the judgments coming their way, they can control the impression they make on other mothers. Odenweller says one way to do that is to establish common ground and shared interests. When you first meet another mother, it may be tempting to boast about the things you do for your kids or share pictures, but Odenweller recommends avoiding that temptation until you’ve built a relationship.

“Mothers should think of other mothers as an ally, not someone to compare themselves to,” she says. “Try to avoid coming across like the best mom or fuel the mom stereotypes. Talk about things you have in common, things you both enjoy as mothers, and do not feel like it’s necessary to be better than her.”

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