• Two young change-makers have taken decisive action against plastic waste on their home island of Bali.
  • They founded Bye Bye Plastic Bags, a campaign to ban single-use plastics on the island.
  • In 2019, a ban on single-use plastic bags, straws and Styrofoam items was introduced.
  • Now they are advising other would-be campaigners around the world on how to become successful activists.

Around the world, youngsters like Melati Wijsen and her sister, Isabel, are taking a stand, campaigning for change to protect their future and that of the planet.

The girls grew up on the Indonesian island of Bali, where the sun-soaked golden beaches had become strewn with plastic waste washed up by the ocean. So, in 2013, the sisters – then 12 and 10, respectively – decided to do something about it.

Melati has laid out three steps she believes anyone can take to make a change for the better.

Step 1 – Know yourself

“Find that one thing that you're incredibly passionate about, that you think about 24/7. This is important because focusing on one thing allows you to find that tangible way that you can make a difference.”

— Melati Wijsen, Founder, Bye Bye Plastic Bags

Tired of seeing their island’s beautiful beaches covered in trash, in 2013 the girls founded Bye Bye Plastic Bags (BBPB), a campaign to ban single-use plastics on Bali.

At the start of the campaign, Bali was generating enough plastic every day to fill a 14-storey building. And 95% of plastic bags were thrown away after being used just once.

How UpLink is helping to find innovations to solve challenges like this

UpLink is a digital platform to crowdsource innovations in an effort to address the world’s most pressing challenges.

It is an open platform designed to engage anyone who wants to offer a contribution for the global public good. The core objective is to link up the best innovators to networks of decision-makers, who can implement the change needed for the next decade. As a global platform, UpLink serves to aggregate and guide ideas and impactful activities, and make connections to scale-up impact.

Hosted by the World Economic Forum, UpLink is being designed and developed in collaboration with Salesforce, Deloitte and LinkedIn.

The BBPB movement mobilized young people on the island to raise awareness of the issue and pressure authorities to take action.

A local resident walks along a section of Matahari Terbit beach covered in plastic and other debris washed ashore by seasonal winds near Sanur, Bali, Indonesia April 11, 2018. REUTERS/Johannes P. Christo     TPX IMAGES OF THE DAY - RC1AF6081DA0
Single use plastic waste washes up on Bali’s beaches.
Image: REUTERS/Johannes P. Christo

Step 2 – Know how you're going to reach your goal

“Come up with a timeline. What is step 1? What is step 2? It might not always be easy because it will be different for everybody," Melati says.

“The goal with Bye Bye Plastic Bags was to ban plastic bags. But we got started by doing beach clean-ups, educational workshops, and talks with a lot of different people campaigning. Those are some of the different ways you can get to your goal.”

The sisters organized beach clean-ups and spoke at schools, festivals and markets. They even went on hunger strike to draw attention to their cause and ultimately convinced the governor of Bali to meet them.

After six years of tireless campaigning, Bali banned single-use plastics in 2019, including bags, straws and Styrofoam items like cups and food containers.


What is the World Economic Forum doing about plastic pollution?

More than 90% of plastic is never recycled, and a whopping 8 million metric tons of plastic waste are dumped into the oceans annually. At this rate, there will be more plastic than fish in the world’s oceans by 2050.

The Global Plastic Action Partnership (GPAP) is a collaboration between businesses, international donors, national and local governments, community groups and world-class experts seeking meaningful actions to beat plastic pollution.

In Ghana, for example, GPAP is working with technology giant SAP to create a group of more than 2,000 waste pickers and measuring the quantities and types of plastic that they collect. This data is then analysed alongside the prices that are paid throughout the value chain by buyers in Ghana and internationally.

It aims to show how businesses, communities and governments can redesign the global “take-make-dispose” economy as a circular one in which products and materials are redesigned, recovered and reused to reduce environmental impacts.

Read more in our impact story.

Step 3 – Don’t try to do it alone

“You need to have a team and surround yourself with like-minded people to take your idea into reality. But where do you go to get a team? We started with our closest friends. Call them, look to your teachers, your parents and your local communities. And if you speak from the heart, people will follow that," Melati says.

From humble beginnings, the Bye Bye Plastic Bags campaign has spread around the world. There are 50 teams operating in 29 different countries and it has spoken to over 60,000 students.

“Time is ticking. Everything is happening in our lifetime and we know it. The science, the facts, they’re all there...young people are realizing the potential they have to drive change forward."

— Melati Wijsen, Founder, Bye Bye Plastic Bags

For young people to continue to realize their potential to enact change, Melati is launching a platform called YOUTHTOPIA to empower young people to take action.

Through workshops, gatherings and online classes the new initiative aims to teach would-be activists skills in areas like public speaking, how to organize campaigns, leadership and talking to governments.

“No matter how old you are or where you come from, you can always lead by example. Don't wait for permission. Don't wait until you're older for someone else to make that path for you. Make your own path – and go for it.”

— Melati Wijsen, Founder, Bye Bye Plastic Bags