India

Digital video in India, a case for more freedom or regulation?

As viewers in India migrate towards more direct-to-consumer video platforms, such as Netflix, media companies are increasing investment. Image: Unsplash

Ritwija Darbari

Community Specialist, Business Engagement, India and South Asia, World Economic Forum

Stefan Brambilla Hall

Project Lead, Media, Entertainment and Sport, World Economic Forum Geneva

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Chart showing market share of streaming platforms in India.
Foreign providers are increasing their footprint in India, such as Amazon, which announced it was doubling investment in its Prime Video in 2020. Image: Statista

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