• A company in Denmark plans to remove 300,000 tonnes of CO2 a year by turning people into tree owners.
  • Investors can earn 2% a year and 100% of the revenue when the mature tree is eventually cut for sustainable timber.
  • Conserving existing forests and reforesting suitable lands is essential if the world is to create sustainable economies and societies, says 1t.org.

A company based in Copenhagen, Denmark, hopes to turn 500,000 people and 10,000 businesses into tree owners by 2030.

Inspired by the country’s successful bottle return scheme, EcoTree devised a simple model to engage people in forestry by letting them invest in individual trees or whole forests – and reap the benefits when the tree or forest is eventually cut down to make sustainable timber.

“The forest is one of our best means to fight global warming, as trees absorb CO2 through the process of photosynthesis,” EcoTree explains.

The average tree absorbs 150kg of CO2 per year, according to the United Nations. By 2030, the company hopes to be removing 300,000 tonnes of CO2 annually.

A tree in a frosty field with the sunset behind it
Trees are important for our planet.
Image: Pixabay

Sustainable forestry

EcoTree owns forest land but gives ownership of the trees to individuals and businesses, who see their initial investment grow by 2% each year.

“Once its contribution to the carbon sink eventually declines, the sold trees are selectively cut and generate revenue as sustainable timber, at minimal impact to the forest,” EcoTree explains. Three new trees are then planted for each cut tree.

Investors can buy and track trees on EcoTree’s website and receive 100% of the revenue from the final cut.

A chart showing howthe ecotree forestry group works
EcoTree’s business model.
Image: Eco Tree

A trillion trees

Conserving existing forests, restoring forest ecosystems and reforesting suitable lands is essential if the world is to create sustainable economies and societies, according to the Trillion Trees platform, 1t.org.

How UpLink is helping to find innovations to solve challenges like this

UpLink is a digital platform to crowdsource innovations in an effort to address the world’s most pressing challenges.

It is an open platform designed to engage anyone who wants to offer a contribution for the global public good. The core objective is to link up the best innovators to networks of decision-makers, who can implement the change needed for the next decade. As a global platform, UpLink serves to aggregate and guide ideas and impactful activities, and make connections to scale-up impact.

Hosted by the World Economic Forum, UpLink is being designed and developed in collaboration with Salesforce, Deloitte and LinkedIn.

The reforestation initiative was announced at the World Economic Forum Annual Meeting 2020 in Davos and was set up to support the UN Decade on Ecosystem Restoration (2021-2030).

The aim is to conserve, restore and grow one trillion trees by 2030, to aid biodiversity and fight climate change.